Variable brand voice

In Rodrigo Saiani’s survey of identity design, brand cultivation, and type design, he reveals not only that the fields are increasingly linked but also that they’re evolving towards a variable future.


Music sparks conversations, brings people together, and moves ideas forward. So does type.

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Rodrigo Saiani

Rodrigo Saiani is trying to make type as popular in the world as music – starting with Brazil. He gets closer everyday by making typefaces for people and the brands they love; teaching about type at Miami Ad School; creating workshops and talking about type with pretty much anyone. Awards: Type Director’s Club, Tipos Latinos, Brand New Awards, ADG Brazil - Brazilian Design Biennial Best of Show (Guanabara Sans, Primot, Tenez).