Plau’s founder Rodrigo Saiani believes that typography should be a part of everyday conversations, much like music. The goal of making type as popular as music is what animates Plau’s moves, whether designing type, teaching in the classroom or workshops, or developing identities and fonts for people and the brands they love. Their work is used and seen by millions of people everyday, from Rede Globo (Brazil’s largest media company) to Staples and Valve, one of the world’s largest video game platforms.