Pieter van Rosmalen founded CakeType in 2004 primarily as a boutique foundry to distribute some of his early typefaces. In 2008, Pieter started Bold Monday together with Paul van der Laan. The type foundry’s initial retail collection merged the CakeType library and Paul’s typefaces. However, some of Pieter’s older type designs didn’t really fit the Bold Monday library and remained in “the vault”—not Prince’s legendary vault, but just as cool and mysterious. CakeType reopened its online doors in 2022 to serve as a vehicle for those hidden gems. This dedicated space allows them to shine in all their quirky glory.