Pieter van Rosmalen studied advertising and graphic design at SintLucas in Boxtel and graduated from the postgraduate TypeMedia program at the Royal Academy of Art in The Hague in 2002. He runs Bold Monday’s Eindhoven office and the boutique foundry CakeType, typically working on ten different typefaces at the same time. He has designed retail as well as custom typefaces for clients worldwide, such as NBCUniversal, Audi AG, General Electric, IBM, and football club PSV. One of Pieter’s designs is used for street signs in South Korea.