Altertype

Brand x Design x Type

An alternative approach to the creative process that embraces randomness and spontaneity. Instead of following a strict, linear path, we explore ideas by allowing our thoughts to meander and diverge freely. This approach encourages unconventional connections and novel perspectives. Techniques such as brainstorming, mind mapping, or even incorporating elements of chance, like drawing inspiration from randomly selected words or images, can break the monotony of traditional creative methods. This alternative approach fosters a more fluid and dynamic creative environment, where innovation thrives on the unpredictability of the journey rather than a predetermined destination. The seemingly unchained exploratory paths eventually converge to yield a desirable result.

Specialties
Typeface development
Font modification
Language expansion
Variable Fonts
Lettering and logotypes
Custom licensing and consulting