Pilar, a geometric sans serif, has been designed for large display purposes. It is a contemporary reworking of the typography of European art deco. The first version of this typeface was drawn by Yury Ostromentsky for the headlines of Bol’shoy Gorod (Big City) Magazine in 2012. The typeface now has four stylistic sets (Regular Open, Wide Closed, Narrow and Wild), with four sets of alphanumeric glyphs, one default, and three alternates. Every letter comes in four different designs. With this variability, one and the same word or phrase can be given a different look while remaining within one graphic system.