Dyana Weissman is usually not a fan of sans serif typefaces, but on a trip to Norway she was inspired by the labels on old medicine bottles she saw on display in a museum. With their robust personality, the letters on these labels inspired Weissman and convinced her to give sans a try. Starting from mostly uppercase sources in one style, she stretched the idea into a larger range of weights and widths. Kerns & Cairns, 2020.