With an emphasis on typefaces designed to be useful and unique, Adam Ladd crafts fonts with a diverse appeal that ranges across modern and vintage aesthetics in sans serif, serif, and script styles. His experience as art director at two of the most revered design publications—HOW and PRINT magazines—informs his work as a type designer. Individuals and large companies in many industries have licensed his fonts, including Disney, Whole Foods, Blizzard Entertainment, and Penguin Random House.