He released his first retail font Providence with FontShop International, and soon after released Interstate Pi and Tasse with Font Bureau, for whom he continues to draw custom fonts. While at Font Bureau, GJ discovered an interest in new media, creating and designing “DesignahSign!”, a promotional interactive piece for Interstate and InterstatePi. Programmed with the late-night help of Erik van Blokland, DesignahSign! was featured in the first book of International New Media, Graphis New Media One. In 1995, GJ founded GJ Nelson + Company, a boutique Brand/Identity studio. GJ is a 1992 graduate of the Rhode Island School of Design.