Carlos Mignot believes in the power of lyrics as a powerful brand asset. That’s why he set up a course that promotes the encounter between branding and typography. A graphic design graduate of Miami Ad School/RJ, he works at Plau Design coordinating bespoke branding and typography projects, helping clients such as Stone, Canal Brasil, and NotCo in the search for their respective typographic voices. Retail fonts are also part of his work and his first release was Redonda sans serifs.