Based in Colombia, Andrés Felipe Ramírez is the founder of Estudio Vástago, a business consulting studio focused on brand design, where he participates as creative director and logo designer. His interest in typography began as an apprentice at the Estudio Calderón type foundry in Colombia, where he learned some foundations of typography, calligraphy and lettering. This period was used to develop his first commercial typeface called “Chepina Script”, which in turn was the result of his undergraduate work in Graphic Design at the Departmental Institute of Bellas Artes, and was awarded at the Latin American typography biennial Tipos Latinos 2018. Since his beginnings in typography, he has carried out different retail projects focused on advertising signs from the middle of the 20th century. In each brand project carried out in his studio, he applies custom letter drawing concepts in the development of custom logos. He is constantly in the study of forms and counterforms to understand little by little details of the drawing of letters, achieving differential solutions in each design.