“Kade” is the Dutch word for the last name of the typeface’s creator, David Quay. The design emerged after Quay spent years observing and photographing industrial letters that were cut in metal and attached to the facades of hangars and the sides of ships. Technical limitations informed the shapes’ idiosyncrasies, with unexpected straight-to-curve transitions and tense curves creating a striking appearance. The italics were constructed by tilting the roman characters eight degrees instead of slanting them, the usual starting point. Kade brings a strong, contemporary personality to identity and branding projects, and feels equally at ease in editorial and display use. Retype, 2010.